SOCIAL COMMUNICATION
PRESENTATION
The Journalist is the professional who interviews people, investigates events of any kind, locates and consults various sources of information; produces news, chronicles, comments, interpretation of facts, edits texts and photographic material for newspapers, magazines, periodicals, leaflets; in a leadership position, examines the material produced by his subordinates and selects what should be published, correcting errors and checking data; determines the layout of the pages, indicating the placement and size of the illustrations. In private or public companies, or other entities other than journalistic ones, he produces material of interest to the company, for internal and/or external publication. At present, it includes various specializations: scientific, labor, economic journalism, etc...
PROFESSIONAL PROFILE
The journalism professional is able to perform the following functions:
-
Redactor: Common writing, editorial writing, chronicle and comments;
-
News reporter: writing material of an informative nature, devoid of appreciation or comment;
-
Reporter: search for news or information for dissemination;
-
Radio-reporter: oral broadcast of an event or interview by radio or television at the time or place where they occur, as well as commentary or chronicle by the same vehicles;
-
Proofreader: proofreading of journalistic material;
-
Photographic reporter: photographic record of any fact or matter of journalistic interest;
-
Layout designer: planning and graphic distribution of journalistic materials, photographs or illustrations for publication purposes;
-
Editor and Chief Reporter: as functions of trust relevant to the activities of a professional journalist.
COURSE OBJECTIVES
The Social Communication Course at the Instituto Superior Politécnico Tundavala aims to educate and train citizens prepared to face the labor market, considering the positive perspective of the potential and commitment of the scientific field, through planned actions, involving research, extension and information. It aims, above all, at training qualified journalists to carry out professional activities in various areas of communication, acting in the labor market with a creative, responsible, ethical and reflective posture, critically applying logical and scientific reasoning, being able to identify and solve relevant problems. to your professional environment.
Skills, attitudes and skills
-
Critically assimilate concepts that allow the apprehension of theories, using them in critical analyzes of reality;
-
Hold a significant body of knowledge and information about current events;
-
Mastering the languages used in communication processes, in the dimensions of creation, production, interpretation and technique – whether conventional, those related to new technologies and new media, as well as alternative and community languages.
-
Experiment and innovate in the use of different languages;
-
Reflect critically on professional practices in their area of expertise, establishing factual and conceptual relationships in the face of concrete issues, relevant to the area.
-
Creativity, broad service concept, social communication, public relations journalism techniques, working in groups and ease of learning languages.
-
Initiative, perseverance, resourcefulness, success and professional ethics.
Field of action
The field of action of the Social Communication professional is quite wide. Those returning from the course will be able to hold positions in advertising agencies, or advisors, or communication directors, in public and/or private companies, as well as in mass communication vehicles and graphic bureaus. They will be able to follow an academic career for teaching and research and carry out activities in the field of Social Communication related to new technologies (with communication companies that work with multimedia and digital products, video games, companies producing electronic media). They may also carry out activities in the following sectors: radio and television stations, newspapers printed or broadcast by the International Network (Internet), periodicals (magazines specialized in: scientific publications, conjuncture analysis, coverage and analysis of journalistic facts, fashion, cuisine , behavior, decoration, aviation, administration, language teaching, among others); associations; unions; holdings; government. Communication consultancy for individuals, entrepreneurs, artists, politicians, among others.